A brand expression centered around a dynamic, modern, circular logo made up of Poppulo's letters to evoke a sense of collectiveness and how each part is important to achieve true harmony. It paints a picture of the world we’d like to build. A more harmonious one. A one in which more of the things we do are done in concert with one another, not at odds with each other or fighting endless inefficiencies.

Project created @Monigle in New York.
Logo & Visual Identity.